Area Objective Development Firm


Area Objective is a design-driven development firm that endeavors to build lasting structures in service to the well being of their inhabitants while contributing to the health of their neighborhoods and surrounding communities.

With a relentless pursuit for environmental responsibility, Area Objective continues to advance market-defining built environments through partnerships with celebrated architects and renowned design professionals in collaboration with the neighbors they serve.

Area Objective has developed projects in Chicago and New Orleans in commercial, residential and retail environments, including historic restorations, brown field remediations and multi-purpose developments.


The Violet at Webster

Situated in the heart of the expansive Clybourn Corridor and at the nexus of Chicago's most exciting neighborhoods, The Violet at Webster is the redevelopment of an underutilized series of sites and will advance a new vision for this dynamic district with a vibrant mixed-use project.

The Sophie + Joelle + Giselle

The redevelopment of a long abandoned and dilapidated mechanical shop, the Sophie + Joelle + Giselle is a planned development of three luxury homes which present a unique opportunity for upscale living with modern amenities and first rate environmental efficiencies all set inside the heart of one of New Orleans most cherished historic neighborhoods.

The Gerard Margaux

The Gerard Margaux is a mixed-use development of eleven luxury condominiums and ground floor retail set inside New Orleans’ historic Garden District on one of the last available parcels. Elevating the traditional mixed-use development, the Gerard Margaux, with its breathtaking contemporary architecture, refined details throughout and unrivaled energy efficiencies, will bring the best of modern luxury to New Orleans.


2216 Magazine St
New Orleans, LA 70130

1300 North Astor, 17th Floor
Chicago, IL 60610